In the heart of Paris - to be exact in the trendy Marais district - Italian casual wear label Diesel opened its mono-brand store selling Diesel, Diesel Black Gold, its denim collections, as well as accessories and underwear.
That makes it the third mono-brand store in the French capital. Thanks to the enormous glass ceiling, the 280m2 store is light and airy, reminiscent of an oversize loft. The interior design consists of clean lines while still exuding a warm and friendly atmosphere.
Naturally Renzo Rosso, Diesel's boss, was also at the opening party on 1 March during Paris Fashion Week, together with his son Stefano, enjoying the live beats of the hip electro rock trio from East London, Battant and Mimi Xu aka Misty Rabbit. Chouette!
Diesel Store Le Marais
21, rue Sainte Croix de la Bretonnerie
75004 Paris
Stefano und Renzo Rosso
Battant
DJ Mimi Xu
