For the upcoming autumn/winter season Italian denim and casualwear brand Replay is pushing for a low environmental impact with their new ‘Laserblast’ technology.
Instead of using hazardous sandblasting to wear in the denim, the company utilizes the new Laserblast technology and then continue the denim finishing with water-minimizing ozone washing. The benefits include energy savings and 85% less water consumption.
To present their new technology Replay is organising a road show across Europe which starts on 19th of April in its flagship store in Milan. Between 6pm and 7.30pm the store will turn into an artist's workshop where the Laserblast technology will be demonstrated by scenographic simulation. The road show will then continue in other European countries, such as France, Germany, the Netherlands, Spain and the UK.
