For decades, the probably most famous sneakers in the world are processed from their carriers using pen, paint or felt pens. In addition, the canvas material is used in painting as paint. This inspired the lifestyle brand from Massachusetts to launch a new creative campaign to life with ‘Just Add Color ‘, which not only brings a lot of colors in the streets, but also involves street art artists.
The Chuck Taylor All Star Stencil, adorned with the different colored backgrounds, posters, advertisements, city cards and trams, serves as a key visual. In addition to traditional advertising local Street Style sizes were provided with selected (poster) areas. With surprising results, such as the confetti-installation at the Alexanderplatz in Berlin or a rainbow-colored shoe silhouette that adorns a wall. To this end, the team of 'quintessence Creation' worked with a silicone mask, which ensured that the motif remains visible even after painting. Also great: The Townfences, where the open spaces between the campaign motifs were painted.
Confetti-installation at the Alexanderplatz in Berlin
'Just Add Color'-campaign, Holzmarktstrasse in Berlin
Townfence Holzmarktstrasse in Berlin
Rainbow-colored shoe silhouette by 'Quintessenz Creation' in Berlin
Townfence in Cologne
