Last week, Lisbon hosted the reopening of the new Hugo Boss store on the most expensive retail mile of the city. The project for this shop was carried out by the brand's construction team which focused in a new selection of furniture, new materials and a strong focus on design.
The new Hugo Boss store continues to focus on menswear alone, notably Boss Black, the glamorous and sportswear line, and Boss Selection, its line offering fine tailoring with modern cuts, Italian fabrics and color touches. This new store adds up to further stores by this brand in the city, from Boss Orange to Hugo in Lisbon. Boss currently has 30 sales points in Portugal, both stand alone shops and shop-in-shops.This new opening comes at a time when this large boulevard is listed a growing demand by the affluent business and trendy community of Lisbon. But, in recent years, Avenida da Liberdade will attract a strong clientele from emerging countries such as Brazil and Angola who choose this city for leisure and particularly for shopping purposes. Besides Hugo Boss, top brands such as Louis Vuitton, Armani, Loewe, Prada, Porsche Design, Ermenegildo Zegna and many more are located here to provide a world class offer catering the needs of an increasingly cosmopolitan Lisbon. By Carlos Tomé Sousa
Boss Black
Boss Selection
Here are some impressions of the store reopening party:
from left to right: Stephan Born (General Director Ibérico), Tina Markov (Director Marketing Ibérica) and Tiago Baptista (Director Comercial and Retail in Portugal)
Portugese TV presenter Iva Lamarão
