Photos: Yves Mourtada
The Parisian record and fashion label April77 suprises us regularly with their rock'n'roll inspired collections and their choice of collaboration partners like the singer and guitarist of French lo-fi indie folk band 'Herman Dune' or the Canadian designer Calla Haynes.
Now the energetic French have opened their second store in the 11th district in Paris. Designed by architect Federico Masotto, the shop attracts attention with neon lights, grey scaled colours and geometrical forms.
April77
7-9, Rue de Charonne
75011 Paris
Monday: 2pm to 7.30pm
Tuesday to Saturday: 11am to 7.30pm