In one of the most beautiful shopping areas of Amsterdam, the nine streets, the Dutch denim label Denham opened its first women’s store. In the light-filled shop in Runstraat no. 17, there is not only the complete denim and non-denim collection but also some lifestyle articles and accessories of other selected labels. Furthermore, items from collaborations with jewel designer Eva Schreuder and bag label Bagism are available.Moreover, a cooperation with the gallery Vassie provides temporary exhibitions. For the beginning, black and white photos from the legendary fashion photographer Brian Duffy show London’s swinging sixties era.