Mavi' s expansion goes into the next round: on 23 August 2012, the Turkish jeans brand opens its fifth store in Germany. This time, Hamburg's residents are the lucky ones. In the Elbe shopping center on Julius Brecht-Strasse 6, both the full range of women's and men's collection, as well as the accessories line can be found in the 350sqm large shop.
As the shops in Berlin, Frankfurt and Dusseldorf, the fitting follows the concept of the denim Kitchen that playfully depicts the standard of the brand of "cooking" the best fit for each individual. The Mavi stores stand out with individual interiors such as kitchen counters as a presentation space, decorative elements such as wooden spoons, wicker baskets, colored scissors, buttons, spools of thread and rivets.
Other flagship stores in major cities and the first outlet store are planned for 2013. In September 2012, more stores will open in Oberhausen and Leipzig. To be continued!
