Today evening the high-end sportswear brand Woolrich will open its first flagship store in Munich, at Luitpoldblock. The Munich store is the second Woolrich flagship in Germany after Sylt, opened in 2009.
The 200 square meter store will be located at the Briennerstraße and will offer the entire Woolrich brand world - from outerwear to the full lifestyle collections man, woman and kid. The new Woolrich store concept comes from WP Lavori, worldwide license of the brand, and take inspiration from the heritage of the brand and with many elements from the original Woolen Mills in Pennsylvania. WP Lavori plans to open more stores in Germany in the next years.
