The American lifestyle brand New Era focuses on digital marketing and puts a separate application on the market: the multi-dimensional platform, 'New Era Cube' for iPhone and iPad. This allows users to interact with the brand and promote their own creativity. The smartphone app inspires users to process their own ideas and publish them on social networks.
On the Street Style Tumblr account three young photographers have captured the individual styles of the New Era fans in Paris, Berlin and London. In addition to the image generator (GIF Builder), the retro games 'touchdown' and 'quarterback', the history of the brand since 1920, the year of foundation, can be tracked in an interactive timeline. Fans can use the app to inform themselves about the latest innovations and trends for the coming season and leave comments on Facebook, Twitter etc. The app can be purchased free from iTunes and you can get updates via the hashtag #neweracube on Facebook, Twitter or Tumblr. Last but not least: an innovative interface, controlled by its own touch and movements, has especially been developed for 'The Cube'.
