It's party time! The American lifestyle brand New Era celebrates from 1 to 6 October its longstanding partnership with NBA (National Basketball Association) at the flagship store in Berlin. At this occasion, the brand opens for a week an exclusive NBA space in which all is about the American cult sport.
Exclusively for this period, a strictly limited collection of official NBA headwear will be available on site. Furthermore, competitions and games on the subject of basketball will take place, where fans can get hold of New Era - and NBA giveaways.
The campaign is supported by live updates from the European New Era social media platforms. With the opening of the NBA Rooms, the official New Era Flagship Store Berlin Twitter account @New_Era_BER takes off, where fans of the brand can inform themselves on new topics and trends. As an additional incentive, the first 20 customers that check in with Foursquare receive a 20% discount on their purchase. Seems like a visit would only be worthwhile!
