This trend is definitely suitable for celebration: The Swedish underwear label Björn Borg and the New Yorker Ron Allen invented party training. Thanks to this combination of celebration and fitness you will neither have to renounce regretfully to going out, nor need to have a guilty conscience, if you neglect sport.
Ron Allen shows the exercises in a video for the collaboration; after all, no one wants to be a fool on the dance floor! Besides, Allen presents the new Björn Borg sport line and gains his reputation as the first party trainer. The campaign is a collaboration between Björn Borg, the new iOS app Loopcam (an Instagram for GIFs), the Swedish Agency Made to Order and the Digital Agency Britny. Check out the exercises on www.bjornborgpt.com and find out how much fun fitness party can be!
