Premiere in Amsterdam: The Dutch denim label G-Star Raw opened his first G-Star women store worldwide on 5 October 2012. White concrete slabs and long curtains of industrial fabrics with trendy letter details accentuate the industrial G-Star look. Furthermore, G-Star splashed out by letting the internationally renowned top model Doutzen Kroes present the new 'G-Star women selected by Vogue supporting dance4life collection'.
The new collection offers luxurious fabrics such as the Comfort Selvedge denim, fabricated on Japanese traditional looms, or lightweight perforated soft leather. In addition, the denim expert is also involved in social projects and donates the proceeds of the collection to dance4life. Doutzen Kroes also supports the world's largest youth movement against HIV and AIDS as an ambassador. More information on dance4life is available on www.dance4life.com. From now on the new G-Star Women collection can be obtained via the G-Star web shop.