Allroundtalent Pharrell Williams and his streetwear label Billionaire Boys Club (BBC) launch a capsule collection in collaboration with the French footwear brand Palladium.
"After working with Pharrell last year for our short film 'Tokyo Rising ', a product collaboration with BBC was the logical consequence" says Barney Waters, vice president of Palladium marketing.
Two palladium classics, 'Pampa Hi' and the model 'Baggy' get an urban camouflage look. Made of high quality suede, the boots offer ideal comfort thanks to its thick rubber sole and cushioned footbed. Other features include the BBC logo on the tongue and the astronaut, mascot of the Billionaire Boys Club, on the footbed. The camouflage pattern was designed by no other than the renowned Japanese designer Sk8thing, who collaborated with streetwear legends like Bape and Hiroshi Fujiwara. The modern design is reminiscent of the roots of the French brand whose shoes were already proven at the feet of the Foreign Legion.
