’Senses’ is the name of the Michalsky iPhone app that has been available to download since January. Unlike the majority of regular brand apps, which don’t have much to offer beyond the usual shop finders and product information, the Michalsky smartphone aims to entertain. ‘Senses’ is a digital exhibition to go, a compilation of artworks from different epochs and cultures, which appeal to all five senses.
The user is provided with a virtual art tour, very much tailored to their personal daily mood, along with a poem, and once they have been culturally invigorated they can shop their way through the integrated online store.
Michael Michalsky
