Prouvé Raw Fauteuil Direction_off white_1951
What does a purveyor of modernity have in common with a denim label? In the case of the French furniture designer Jean Prouvé (1901-1984) and the Dutch denim label G-Star, quite a bit: reduction to the essentials, innovation, technology and the use of pure and unadulterated materials are central to both.
That's why G-Star's cooperation with the Swiss furniture manufacturer Vitra is simply logical: ‘Prouvé Raw’ is a collection of new interpretations of furniture classics and comprises 17 central designs by the French design engineer Jean Prouvé – amongst them tables, chairs, stools, armchairs, lamps, bookcases and a bench that all cohere in their organic forms and characteristic construction principles.
They can be seen until 31 July in the Hadid Fire Station on the Vitra campus in Weil am Rhein. Nine selected pieces will subsequently be available worldwide in a limited special edition from selected Vitra shops from autumn 2011.
Prouvé Raw Table S.A.M. Tropique 1950
Prouvé Raw Tabouret No. 307_off white_1951
Prouvé Raw Cité_1930_white
