Paula Immich x Fitting Forward

Friday, 01 July 2011
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'Paris, New York, Berlin – wherever you may be, your locks are looking good!' Bad hair days are now a thing of the past thanks to the 'Hair Bags' designed by Berlin-based fashion designer Paula Immich. The bags are one-offs made of 'Human Hair – Same', an artificial material that resembles human hair. You can style them as required with a comb, curling tongs or hair straighteners.

The 'Hair Bags' are being presented in the Paula Immich store at Brunnenstraße 53 on Sunday between 3 and 7pm as part of Berlin Fashion Week. The Hamburg-based storytelling art & design specialists from 'Fitting Forward' have developed a whole 'Private Jet Lag' themed world and put the bags into an auditory context with their musically accompanied installation entitled 'Zweitfrisur' (Second Hairstyle).

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Tags: paula immich, fitting forward, hair bag, berlin
Brand News
POSTED by Magdalena Piotrowski at 16:23
Last Updated on y-m-d  

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