Mykita reinvents itself

Thursday, 21 July 2011
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The Mykita store in Berlin has undergone a complete redesign. The glittering re-opening was celebrated at Rosa-Luxemburg-Straße 6 on 8 July.

Two days before the store reopened, New York DJ Theophilius London and his crew dropped by to pay the Mykita team a visit. And this photo – showing the whole gang wearing, of course, Mykita glasses – perfectly captures the moment.

 

mykita-dj-team

DJ Theophilios London (centre) taking Mykita by storm!

On the evening of the official reopening Mykita attracted even more followers with their new product range. As well as the handmade Mykita frames and lenses by traditional German brand Zeiss, the offer also includes facial care and make-up products by the brands Susanne Kaufmann and Uslu Airlines.

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mykita-store-opening

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