For quite some time now Etnies has been focusing on the efficient communication and involvement of its fans using social media tools. With the launch of the interactive ‘Design A Tee Contest’ on Facebook the Californian skate label is now going one step further.
Until 15 September users can upload their T-shirt designs onto the Etnies Facebook fan page. The number of ‘Likes’ each tee attracts will decide which designers are amongst the ten finalists. At the end of the contest the Etnies designer team will choose their four favourites, which will be part of the upcoming S/S 2012 collection for the European market. The winners will also receive a generously filled Etnies package.
