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As part of its 'We are Animals' campaign the US-American denim label Wrangler has released its latest short film entitled 'Mark Your Territory'. The moving pictures created together with the Parisian creative agency Fred & Farid show the myriad possibilities that people use to mark out their territory. Whether with tagging, tattoos or branding - the ways people leave their mark are much better thought-out and sophisticated than they were. Nevertheless they are all a product of our instinctive animal behaviour patterns. True to the campaign motto that appeals to us to escape our daily routine and experience life with more adrenalin and more kicks.