To find a department store chain that unleashes euphoric feelings as soon as you pass the threshold, German-based folk will usually have to cross at least one border. For example, to the Selfridges stores in London, Birmingham and Manchester. That's because Cheap Monday has just moved in.
In London's Selfridges store, on 15. August, a Cheap Monday department store shop opened for the first time. Covering around 70 m2, the Cheap Monday menswear range is on offer, as well as a few unisex jeans and accessories. They've tried to incorporate elements from their own Copenhagen flagship store in the design of the Selfridges sales area, as you can see from the wire fencing, visible on the photo, decorated with disposable coat hangers. They are the work of avant-garde creative lab Uglycute. Their purist-spacey installations not only dominate the Scandinavian fashion landscape but can also be found decorating trade fairs and museums from New York to Munich, and are certainly worth seeing.
After the auspicious start in the London branch of Selfridges, other Cheap Monday concession stores will be opening at the beginning of October. The first one, covering 40 m2, will open up in the University town of Manchester, the second one in Birmingham. On both sales floors a mix of menswear, unisex jeans and accessories will be available. You can get an idea of the latest Cheap Monday collection for autumn/winter 2011 here
Cheap Monday corner at Selfridges, London
Cheap Monday Flagship in Copenhagen
