Photos: Willy Vanderperre
The fact that Adidas has a lot more to offer than traditional sportswear is being demonstrated once again in the new pop-up store in Paris. The Adidas SLVR line is showing its new men's collection for autumn/winter 2011/2012 in the Galeries Lafayette Homme. From 22. August until 10. September you can admire and buy the purist, modern and, at the same time, functional clothes.
They are available in white, black and, of course, in silver, and look far too good to just wear during sport. That's down to the art director of Adidas Sport Style, Dirk Schönberger, previously head of design at Joop! for three years. As well as SLVR he is also responsible for the labels Y-3, Originals and Porsche Design Sport.
If you can't make it to the Lafayette in Paris, you can also buy the sporty-chic items all year round in the branch on the Champs-Elysées 22, or in the stores in Peking, New York and in the Tauentzienstraße 123 in Berlin.
