To mark their collaboration with the Californian New Pop Art artist David Buckingham the premium line of the US-American denim label Wrangler is presenting an innovative short interactive film on their own website. Split up into six sequences, the film is about one day in the life of the artist, who is played by 80s model icon and Madonna’s ex-boyfriend Tony Ward.
But this fact and the impressive images of Downtown L.A. aren’t the only reasons why it’s worth paying the newly designed Blue Bell website a visit. The special highlight is an interactive tool that turns your computer’s mouse into an angle grinder, allowing you to cut your way from one sequence to the next and at the same time to create a virtual artwork of several overlapping scenes. We like!
