![strellson-new-fall-festival-shirt](/images/stories/blog/09-2011/strellson-new-fall-festival-shirt.jpg)
With the 'New Fall' Festival, sponsored by Swiss menswear label Strellson, a new fresh concert series is coming to the Rhineland, whose concept is based on one simple conviction: concerts live through their atmosphere. Music and location interact to create that special magic.
And so the acts, mainly from the genres of pop and electronic, like Gentleman, Jens Lekman, Junip, Jochen Distelmeyer and Agnes Obel, will be giving concerts in two locations where you'd usually only hear classical music: the Robert-Schumann-Saal and the Tonhalle Düsseldorf.
And Strellson's support doesn't stop at the financial aspect. There will be surprise gigs by the artists themselves in the Düsseldorf flagship store as well as a special New Fall decor and reduced-price festival tickets in advance sales. As well as that there's a cute new festival T-shirt for all the New Fall fans.