New Yorker Keith Hufnagel has been on a board ever since he can remember. With this passion in mind, the ex-pro-skater opened a store in L.A. selling streetwear, kicks and skateboard products.
It wasn't long before his own label HUF followed, always busy with a long string of exciting collaborations with partners like Adidas, Converse, Nike and Stussy.
Now HUF has teamed up with the Japanese label Challenger. The end product is a homage to the American underground garage scene. After all, this is where skateboarders and other subcultures who contributed to street style used to meet, amongst noisy motors and punk rock music.
That's why the caps, T-shirts and skateboards all sport the letters CUF, which stands for "Came up first". You can order the items on the HUF website as of now – and get skating.
