![blush-shop](/images/stories/blog/09-2011/blush-shop.jpg)
It was ten years ago that Claudia Kleinert opened her small but bijou underwear shop in the Alten Schönhauser Straße in Berlin. The king-size bed complete with eighties-style headboard in the middle of the store and the unusual campaigns soon got people talking.
And a great selection of high quality sexy underwear– amongst them her own label blush – ensured a steady growth of fans and customers. Soon the shop needed more space and moved into the Rosa Luxemburg Straße 22. With 'Balls' she opened the male equivalent to blush. And the label is now available in selected stores from Munich to Copenhagen. Congratulations! To celebrate there's a 10% discount on all blush products until 30th September.