![fredperry-subculture](/images/stories/blog/09-2011/fredperry-subculture.jpg)
The music initiative Subculture was founded in the legendary Club 100, the oldest haunt for live music in London. And by none less than the "Godfather of Britpop”, Paul Weller. The musician, singer and songwriter rose to fame as the guitarist of The Jam.
Since then he has influenced bands like Oasis and Kaiser Chiefs. Together with Fred Perry Subculture brings famous artists together with new British bands and so fosters new talent, which you can look at under fredperrysubculture.com.
Also to be found there: videos of the newcomer of this years Dot to Dot Festival. Make sure you check it out and discover great bands like the Guillemots, Joy Formidable or Morning Parade!