G-Star in 3D

Wednesday, 05 October 2011
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Dutch denim brand G-Star is presenting its newest invention: the 5620 Dimension Jeans. And they offer a lot more than merely simple denim. With their 3D volume the jeans resemble more of an architectonic construction.

G-Star’s head designer Pierre Morisset was inspired by motorcycle apparel of the twenties and thirties, which, in his opinion, perfectly combined flexibility with comfort.

In G-Star's version the jeans undergo a complex procedure whereby the seams are first prepared by stretching or shrinking. Every pair of jeans is then fitted on a mannequin and finally baked in an oven (we’re not kidding!) This helps them to retain their 3D shape and fit the body better. Admittedly: when they’re not being worn they do look a little strange, but from mid-November we’ll be able to try them on and see for ourselves!

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Tags: g-star, 3D
Brand News
POSTED by Valerie Soschynski at 07:39
Last Updated on y-m-d  

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