Irina Shayk and Bar Rafaeli at this year's MTV EMAs in Belfast
“Music and denim have always gone hand in hand,” according to Replay’s CEO Matteo Sinigaglia. And this is why, in its 30th anniversary year, the Italian fashion and denim label decided to once again support the MTV European Music Awards.
The legendary awards ceremony took place on Sunday in Belfast and wowed the audience with fantastic performances and a huge array of stars, including the Red Hot Chilli Peppers, Coldplay, Lady Gaga and David Guetta.
The two award presenters and Replay ambassadors Irina Shayk and Bar Rafaeli looked simply divine on the MTV stage in their tailor-made Replay dresses as they handed over ‘Best Video’ prize to Lady Gaga.
Israeli top model (and former squeeze of Leonardo DiCaprio) Bar Rafaeli captivated the audience in her midnight blue dip-dye look couture ball gown. And the dark-haired Irina, who is the face of the current Replay campaign, made sure all eyes were on her in her long, coated denim dress with sexy leg-revealing slit.
Bar Rafaeli and Irina Shayk both wearing Replay @ MTV EMAs 2011
Replay CEO Matteo Sinigaglia and Irina Shayk
