The British streetwear label Bench was founded in 1989, and four years after pulling out, James Holder started work on his next success story, Superdry. The sixth German Superdry store to date will be opening its doors next April on the Gänsemarkt in Hamburg.
You'll be able to get the full monty there: Black Label, the more affordable Superdry Orange line, the Orange Sewn collection, the Superdry White Label for ladies underwear, and the sub label Vintage Thrift. Superdry has always been known for its relaxed unconventional casualwear with a light Japanese touch. Which isn't totally random: a trip to Tokyo was the reason for the launch of the new label. American pin-ups combined with Japanese calligraphy served as inspiration!
