An old garage on the sophisticated Rue du Faubourg St Honoré is the current location of a concept store by the label Lyubov. The store was only supposed to be a summer project, but this has been extended due to its popularity!
Without knowing what awaited me, last Saturday I strolled from Colette towards the Place de la Madeleine, when the stark hall with neon-painted walls attracted my attention. I could hardly wait to browse the collection and discover Lyubov for myself. The Russian-French brand stands out with its clear cuts, which come across as unique and sexy, but not forced. You will find a large selection of leather jackets – according to style icon Inès de la Fressange one of the staple items of clothing every Parisian should have in their wardrobe – as well as blazers and dresses. Accessories, books and gadgets round off the collection.
Here are a few photos of the store, which is located at 340, Rue Saint Honoré.
