After a two-month renovation period, the Diesel store at Kurfürstendamm in Berlin opened its doors again on 14 April. This was reason enough for a rollicking housewarming party! Ten models in white painter's overalls and with mohawk hairstyle that - armed with carpet, buckets, brushes and a floor lamp - accompanied the move around the Kurfürstendamm provided the desired attention.
A DJ, cold beer from the bathtub and the popular cheese hedgehog supported the party atmosphere in the store. They even thought of surprises: every Diesel fan got a little cactus as an initiation gift, but just as the current campaign theme it luckily doesn't puncture the Diesel denim! Finally, within the framework of the Salone del Mobile in Milan, the Diesel store raffled a table lamp of the co-operation partner Foscarini.
