A few days ago the short film ‘This is not a fashion film’ premiered for London fashion label David David at Somerset House during London Fashion Week. And now us mere mortals can also watch it on Youtube. The film spectacularly shows that fashion, when packaged into a narrative context, is certainly a lot more exciting than a classically filmed catwalk show.
Script, direction and production were carried out by the married couple Adam and Tree Carr from the East-London film/radio/event factory ‘Today is boring’. The wonderfully mysterious images were captured by Matt Frost. A film that is sure to impress film connoisseurs and fashionistas alike. Enjoy!
