Photos: Claudio Oliverio
Who is the new InWear woman? 20 fashion students from the AMD Academy of Fashion and Design in Düsseldorf have been searching for answers to this question – and have come up with some inspiring results.
As part of a cooperation with the fashion label from Copenhagen, the fashion and design management students showcased the InWear spring 2012 collection based on their own creative visions for their final semester. In terms of strategic marketing they had to develop a creative cross-media concept for InWear and present it in a photo campaign.Spotted by paparazzi, InWear - In the flesh and Provoke en vogue are the themes of the resulting photo stories – which are striking and, above all, very fitting for the desired customer of the Danish brand. Just like the photo editorial of the latest InWear look book, the concepts by the young AMD students embody femininity, passion and the versatile character of the modern woman.
Selected images from the project will be published in the style guide of 7trends, the Berlin online shop and InWear stockist.
An all-round success – J'N'C is impressed.
Photos: Claudio Oliverio
