'Social Denim' is the latest invention of the Italian denim and casualwear label Replay. In times where the personal state of mind is being posted daily on social networks like Facebook or Twitter, a pair of jeans must also provide more and more features. Therefore, Replay developed a denim model where by short click of a tiny device in the small front pocket, the connection to the preferred social network is made.
Thus, Replay carriers can indicate where they happen to be, arrange meetings with friends or participate in Replay events. But above all, the device is used to share the "happiness level" with the world and turns the jeans into a real technological social aggregator.
The jeans model is available in blue and black denim fabrics, as well as the fits Regular-Slim and Skinny for him, or Super Skinny and Baby Boot with push-up effect for her. Washes in dark to mid-light colors, such as stone and resin washes, create emery effects on wear points. From December 2012, the Social Denim will be available in European Replay Stores, for major customers and online.
