'Break the style, run the street' is the storyline of a new virtual lookbook and inspiring idea from adidas Originals. Eleven streetstyle bloggers from nine fashion metropolises were asked by the German sportswear legend from Herzogenaurach to style and shoot several items from the current ladies' summer collection. Adidas Originals even managed to get streetstyle blog pioneers like Susie Bubble and Phil Oh from Streetpepper on board and onto the streets of the Big Apple.
The lookbook offers a plethora of combination possibilities and is an excellent source of inspiration. And that's not all: every day two cities will be competing against one another in the 'City Style Battle', for example Berlin versus Rio de Janeiro, Tokyo versus Stockholm or Milan versus London. Using the interactive tool you can also promote your personal winners via Facebook or your blog, create a personal lookbook featuring your favourite looks and products and also look forward to receiving nightlife and shopping tips from the bloggers. A superb Web 2.0 campaign – wonderfully presented in a hand-drawn, watercolour look.
