All Photos: IKEA / Agency: Forsman & Bodenfors / Photography: Carl Kleiner / Agent Bauer
In Cannes IKEA has just been awarded the Golden Lion for Advertising for the umpteenth time. This time for Advertiser of the Year 2011. And they certainly deserve it. After all, the Swedes always manage to surprise us with humorous and subtle campaigns – like, for example, the current TV spot with the rebellious teen who flips out in an unbreakable IKEA kitchen, or with the commercial that comes around every Christmas and ensures that Germans don’t just connect the name ‘Knut’ with the polar bear.
But in the print media unusual things are happening too: in cooperation with the Swedish agency Forsman & Bodenfors (F&B) they are launching an unusual baking book that does away with text almost completely and will even tempt hardcore aesthetes into the kitchen with its geometrically ordered baking ingredients in a graphic minimalist style. The downside: the book isn’t available in bookstores, only in Swedish IKEA stores. The upside: it’s free. Toppen! via Detail Daily
IKEA 'Prinsesstårta' - ingredients
IKEA 'Prinsesstårta' - result
IKEA 'Bondkakor' ingredients
IKEA 'Mazariner' ingredients
Want to see more? Check out the IKEA Hembakat är bäst website.
