As part of its 'Go Forth' campaign, the legendary jeans brand Levi's is presenting its 60-second ad spot on Facebook before it's aired on the 12. August in cinemas and on television in autumn. Framed by a poem, 'The Laughing Heart' by Charles Bukowski, the 'Levi's Legacy' shows how young people express their hopes and dreams of a better world.
The ad is accompanied by a charitable online challenge. Levi's makes the best of its influence in a global community network to cooperate with the non-profit organisation water.org, which helps provide people in developing countries with clean drinking water and sewage systems. The Facebook platform aims to encourage, support and mobilise people with pioneering spirit all over the world. For more information go to www.facebook.com/Levis.
