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Knallharte Cowboys: Alec und Sasha von The BossHoss

Es gibt wohl wenige Kooperationen, die so viel Sinn machen, wie die zwischen der Cowboy-Band The BossHoss und der Traditionsjeansmarke Mustang. Unser aller Lieblingsjuroren der erfolgreichen Castingshow „The Voice of Germany" designten exklusiv für das Label die Mustang Black Edition, eine Range an roughen Red Selvage Jeans, coolen Denim Jackets, Slim-fit-Jeanshemden und Baumwoll-Shirts.

Photography: Hans-Martin Dewitz, Model: Jaynelle Clarke

Some Designers may have a muse, Isabel Schruf has the Big Apple instead. After two more than successful urbanwear baby collections the German designer goes back to her creative roots and went to New York, her one and forever source of inspiration. During that time she worked on brand new urban- and streetwear styles but also on her first big fashion campaign: "walk with me- from brooklyn to manhattan" with the photographer Hans-Martin Dewitz from Dusseldorf.

Maddalen and Jon Joseba Arakama

And the winner is: Arbe Kirolak. The Premium Window Dresser Award goes to the siblings Maddalen and Jon Joseba Arakama from Legazpi, Spain. More than 2,000 votes were cast online at www.premiumexhibitions.com and on site at F95 The Fashion Store before the October 5 deadline. By a wide margin, the two young Spaniards won.

To celebrate the fifth anniversary of the Berlin store Burg & Schild, one of the most progressive menswear stores in Europe, the Japanese denim specialist Edwin presents a limited edition of jeans, in which each piece is created by hand. "We are proud to be working with Burg & Schild on this project, simply because we love what this store represents. A true independent, with the balls to provide solid men's style within a market evermore evolving towards transient consumable trends", says Rey Gautier, Creative Director of Edwin Europe.

London underground spirit meets fashion-conscious Düsseldorf: Club Kid, the first concept store in Germany with special focus on the London brand BOY London, was opened on Saturday, 6 October 2012 in Düsseldorf. With the new location in the former art gallery on Pionierstraße, the store brings London club scene lifestyle to the state capital.

Fotos: Levi's

Das Denim-Label Levi´s präsentierte gestern seine 'Waste-Less'-Kollektion, welche ab Januar 2013 in allen Levi´s Stores und unter Levi.com erhältlich sein wird. Jedes Produkt besteht zu 20 Prozent aus gebrauchten und wiederverwerteten Plastikflaschen.

'Social Denim' is the latest invention of the Italian denim and casualwear label Replay. In times where the personal state of mind is being posted daily on social networks like Facebook or Twitter, a pair of jeans must also provide more and more features. Therefore, Replay developed a denim model where by short click of a tiny device in the small front pocket, the connection to the preferred social network is made.