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May we present: the Yin & Yang pack by Japanese sports shoe label Asics. The godfathers of the two black and white pairs do not come, however, from the Far East, but from the north of the UK. Or to be precise: from the Hanon Shop sneaker store in Aberdeen, Scotland.

Credit: Matt Hass

'This is not a fashion film' is the title of the film short being broadcast at London Fashion Week in the Canon Cinema in Somerset House between 9am and 1pm. Direction, script and production was all done by the film aficionados Adam and Tree Carr from the East London film/radio/event factory 'Today is boring' for the fashion label David David, also based in London.

Like a butterfly, the hero, the new Prada sunglasses for men, flutters through virtual worlds dominated by typography and luggage, overcoming all obstacles with ease.

Finally: the new MTWTFSS Weekday collection will be hitting shelves from Thursday. The progressive Swedes with the innovative store concept, who have collaborated with names such as Bruno Pieters and Elley Kishimoto as well as releasing their own collections, are once presenting themselves in the best possible light with the spring/summer 2012/13 styles of their own MTWTFSS line.

Tomorrow, right on time for Fashion Week, Cheap Monday is opening its first stand-alone store in London. And to celebrate this important occasion the Swedish jeans and fashion label has prepared a whole host of treats for its fans.

Creative and full of elegance – that's how fashion label Custo Barcelona presented itself to the VIPs at Mercedes Benz Fashion Week in New York recently. The Spanish label is renowned for its surprising combinations, extravagant tailoring and vibrant colours. And Custo Dalmau let his creativity run wild this year too.