From the DENIM BRANDS TO WATCH Interviews from J'N'C Magazine N°70 / 4-2017, Interviews: Thorsten Osterberger & Cloat Gerold
Five Fellas CEO Oliver Schultz teamed up with the international denim experts Georg Jacobi, Stefan Lohmann, Guido Wetzels and Rubis & Patrick Arce. Together, they want to stir up the world of jeans.
Why, of all fabrics, do you believe that denim is such a perennial favourite in the fashion world?
A unique fabric that lives with us because it ages with us and develops its personality the older it gets. Our favourite jeans keep on getting better over time because they tell an individual story – that of their wearer.
As a designer, how do you deal with the rich heritage of this fabric?
Before denim became a fashion element, the focus was on functionality and durability. The fabric and the way it was made were the most important aspects here, whereby the functionality used to be more important than the look. Today it’s the opposite: the look is more important than the durability. We combine aesthetics and zeitgeist with the tradition of durability and functionality.