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The American lifestyle brand New Era focuses on digital marketing and puts a separate application on the market: the multi-dimensional platform, 'New Era Cube' for iPhone and iPad. This allows users to interact with the brand and promote their own creativity. The smartphone app inspires users to process their own ideas and publish them on social networks.

After the 1000 Mile collection of Wolverine, the traditional footwear brand of Rockford, Michigan, a limited edition in vintage style follows now. The focus is on the 744-LTD boot that is made from Horween Shell Cordovan leather.

Baumwoll-Twill trifft auf Leder. Die neue Pathway Kollektion des amerikanischen Taschenspezialisten Incase zeichnet sich durch ihren klassischen Look aus.

Funktionalität, Stil und American Heritage sind die Gemeinsamkeiten der beiden ur-amerikanischer Marken Levi's und Filson. Beide verfügen über mehr als hundert Jahre alte Erfahrung in Herstellung von robuster Workwear. Filson, der Outdoor-Spezialist aus Seattle, versorgte bereits Goldgräber zur Zeit des großen Klondike Goldrausches mit passender wetterfester Kleidung.

All photos: Replay

As previously announced, the Bestival 2012 took place from 6 to 9 September on the Isle of Wright. For the second year in a row, Replay hosted the Replay Rob da Bank stage and the Replay Gifting Suite. Chosen bands could enjoy the sun, music and festival atmosphere with Replay in the backstage suite.

Camp David joins the ranks of surfers: The casual-wear label is for the first time official main partner of the legendary Reno Windsurf World Cup Sylt. And that's not all: For the exclusive Camp David Sylt Surfcup Collection 2012, the label gets the surfing legend Bjorn Dunkerbeck as a brand ambassador on board.

The Fashion Gallery EMIS in Vienna is not only a hot spot for Japanese avant-garde fashion, but is since 13 September also home to the first Y-3 Store in Austria.