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Mavi' s expansion goes into the next round: on 23 August 2012, the Turkish jeans brand opens its fifth store in Germany. This time, Hamburg's residents are the lucky ones. In the Elbe shopping center on Julius Brecht-Strasse 6, both the full range of women's and men's collection, as well as the accessories line can be found in the 350sqm large shop.

Almost everybody knows the colourful prints of the Finnish textile and clothing design company Marimekko. They decorate not only furnishing fabrics and tableware, but also clothings, bags, accessories and recently even theatre and google. Now the multi-skilled team from Marimekko teamed up for the fifth time with Converse.

Bestival is back! And this year, the four-day boutique music event also gets support from the Italian denim and casual wear label Replay. From 6 to 9 September 2012, many music fans will again head to the Isle of Wight on the south coast of Britain. The list of participating artists is long: the following are Stevie Wonder, Florence & The Machine, Justice, Friendly Fires and many more.

52 12 - mit diesem Code ist eine limitierte Edition von Poloshirts und Sneakers versehen, die das britische Casual- und Streetwearlabel Fred Perry anlässlich seines 60-jährigen Bestehens lancierte.

The wait is over. Today, the 30th Olympic Games start in London. During the Summer Games, the traditional Swiss company Victorinox, is going to be the partner of the "House of Switzerland", the official Swiss guest-house in the Olympics.

In the coming days, all eyes are on London, where the best athletes in the world compete against each other at the Olympics 2012. But do not all the athletes deserve so much attention?

North Carolina. It’s the home of the Blue Ridge Mountains and the birthplace of the American outdoor denim brand Wrangler. For their autumn / winter 2012 collection, the denim label was inspired by nature and made a short film.