Busra, Istanbul
30, fashion designer
Bluse Maison Scotch Rock Homemade Sneakres New Balance Tasche Givenchy“Live and let live! If you have crazy ideas, then Istanbul is the place for you.”
Zeynep, Istanbul
20, designer
Outfit Taksim Vintage Sneakers Nike Air Max Earrings Hello Kitty
“The ocean, a big city, friends – Istanbul is a cool place to hang out.”
Olga, Stockholm
Olga, 17, student
Coat Weekday Dress ASOS Tights H&M Shoes Vagabond
Peter, Stockholm
Peter, 27, nutritionist
Jacket Maison Martin Margiela Shirt Rick Owens Trousers Nudie Shoes Guidi
»Fashion-wise it’s a bit boring here because everyone wears the same labels and most people don’t wear much colour. I’m not much better though: although I’d like to dress more colourfully like the southern Europeans, I don't. It would just somehow feel wrong here in Stockholm.«
Maarit, Stockholm
Maarit, 35, graphic designer
Coat Filippa K Blouse COS Skirt tailor-made Shoes AGL Large bag Vintage Small bag 2OR+BYYAT
»I come from Finland, but our fashion isn’t that different from that of the Swedes: we all love sleek tailoring and dark colours.«
Hampus, Stockholm
Hampus, 28, Designer Blue Highway
Shirt, trousers & braces Levi’s Vintage Shoes Grenson Cap Mister Freedom
»I think there are lots of different styles here in Stockholm. Instead of trying to belong to a certain one, the people here just do their own thing.«
Henrik, Stockholm
Henrik, 28, owner of the creative agency Meraki Studio
Jacket & shirt Acne Pants Alexander Wang Shoes Eytys Watch Rolex Submariner ProHunter
»The swedes are at the forefront of European minimalism.«
Kalle and Kristian, Stockholm
Kalle, 35, co-owner of fashion store Aplace
Pullover Fifth Avenue Shoe Repair Shirt Marni for H&M Trousers Acne Shoes Our Legacy
»We are seeing a shift away from denim heritage to a more sporty 90s look.«
Kristian, 31, co-owner of fashion store Aplace
Jacket A.O.CMS Shirt Aplace Monochrome Sweater Acne Trousers Henrik Vibskov Sneakers Adidas Cap Aplace
»Everyone wears a kind of uniform – but it's a good uniform!«
Jasmine, Stockholm
Jasmine, 22, sales assistant
T-shirt Helmut Lang Trousers Rick Owens Shoes Ann Demeulemeester
»People don’t like you to see the effort they’ve put into their outfits.«
Manne and Nisse, Stockholm
Manne, 31, writer
Jacket Cantarelli Shirt Our Legacy Trousers Vigano Shoes Alfred Sargent Glasses Persol Bag Filson
»People are very aware of their appearance here, which has both an upside and a downside.«
Nisse, 34, radio host, modern media
Jacket, shirt & scarf Rose & Born Trousers Filippa K Shoes A.P.C. Glasses Ray-Ban
Oscar, Stockholm
Oscar, 22, musician
Shirt Madcap Everything else Vintage
»My styling tip is: Steal everything from the girls!«
Asa, Stockholm
Åsa, 38, sales
T-shirt, trousers & shoes Hope Watch Casio Necklaces from her childhood
»The people here in Stockholm are very conscious of what they wear. That means it’s really easy to recognise us by our clothing when we’re abroad.«
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