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38, Owner of MiCasa

Pullover Thimister
Shirt Rick Owens
Pants Osklen
Shoes A Diciannoveventitre
Glasses Tom Ford

»São Paulo has developed a lot over the last four to five years. A lot of labels come here – it is the right city to establish yourself, if you want to make it in South America.«

29, Brand Manager

Tee & Sweater COS
Pants Pedro Lourenço
Shoes Givenchy

»Brazilian women are very confident and comfortable with their sexuality. You can see that by the way they dress.«

24, Stylist

Coat  Burberry
Blouse  H&M
Leggings  Daslu
Boots  Zara
Bag  Proenza Schouler

»São Paulo has really come along where fashion is concerned. The Paulistas are now discovering their own style.«

30, Artist

Jacket  Muubaa
Tee H&M
Pants  Levi’s
Shoes  Corso Como
Glasses  Warby Parker

»Everyone here follows the latest trends, but they all interpret them in their own way.«

27, Sales Assistant

Overall Collins
Shoes Melissa
Belt Vintage

»In my opinion, you can find the best fashion designers in Casa de Criadores; the fashionistas hang out at the Gloria nightclub.«

27, Art Director

Shirt, Pullover, Jacket & Hat  Vintage
Jeans AMP
Shoes Zara

»In my opinion, the designer scene here in São Paulo isn’t so great – but the nightlife is really good. If you want to study graphic design I would recommend London. Even if there is a lot of competition.«

27, Hostess

»My boyfriend and I are dedicated to the gothic look. That’s not so common in São Paulo, and so we certainly attract attention. But we love that!«

27, Blogger

»Clothes are really expensive here. Good quality at an affordable price, like in Europe, just isn’t available here in Brazil.«

26, Sales Assistant

Jacket Marisa
Shirt From the market
Trousers Guaraná Brasil
Shoes Melissa

»I love the neighbourhood I work in. In terms of fashion, Jardins is definitely where it’s at.«

26, Blogger

Dress & Stockings Topshop
Boots Corello
Jewellery Marc Jacobs & Oz Store

»There’s a lot happening right now
in São Paulo. People are buying
different things and new designers
are coming onto the scene.Slowly but surely, we are developing a national identity when it comes to fashion. Brazilian designers are beginning to discover their own style. And often in vibrant colours, which matches the weather.«

30, Artist

»In São Paulo there isn't much that separates the rich from the poor. That is also reflected in the looks: we Paulistas like to combine expensive items with cheaper fashion. There are a whole load of Brazilian labels that we like to team up with high fashion.«

31, Shoe Designer

»There’s a lot happening right now
in São Paulo. People are buying
different things and new designers
are coming onto the scene.«