J’N’C Magazines Website

24, Student Creative Education

T-Shirt: Fleamarket
Skirt: Customized – old Armypant
Leggings: My Friend
Scarf: Arabic Scarf
Shoes: Converse
Glasses & Bag: H&M

23, Painter

T-Shirt: H&M
Sweater: J&C
Pants: Selected
Scarf: Arabic Bazaar
Shoes: Dinsko
Belt: H&M
Bag: Puma

Pekka 23, Student Economics

Pullover: Diesel
Jeans: Nudie
Shoes: Vagabond
Bag: Kaino
Hat: Inside

T-Shirt: Acne
Jeans: Tiger of Sweden
Shoes: Converse
Bag: Marimekko

»Although the city is small, there are lots of different scenes. So it's perfect!«

Katrin 25, Student Fashion and Intern at IvanaHelsinki

Dress: Paolo Casalini
Shirt: Filippa K
Leggings, Jumper & Scarf: H&M
Shoes: Vintage
Bag: Grandma
Other Bag: IvanaHelsinki

»People here are really genuine and open, much less arrogant than in the bigger cities. I also like the fact that there are a lot of fashion conscious men here.«

Dirk 25, Student Fashion at TaiK

»It's not far from the country here. Perfect for switching off over the weekend.«

Antti 25, Designer

Jeans: Cheap Monday
Jacket, Shirt, Shoes & Hat: Vintage
Comb: own Design

»I find the fashion here less conventional and more individual than for example in Stockholm. But Helsinki could do with more shops stocking young Finnish labels. The thing that really gets on my nerves are all the drunks who hang around my neighbourhood.«

Marcus 17, Student

Jacket: Carlings
T-Shirt: from Sweden
Pants: Energy
Shoes: Circa

Pants: Cheap Monday
T-Shirt: Carlings
Scarf: Dior Vintage
Shoes: H&M
Bag: Dolce & Gabbana

»We love the nightlife here. There are loads of places to chill. The best are the American Vintage Car rallies on the first Friday of every month.«

31, Journalist

Pants: Diesel
Grey Jacket: Gosha
Black Jacket: Vila
Blouse: from Italy
Necklace & Bag: Marimekko
Shoes: Vagabond

»There's a special kind of atmosphere in the city, created by the kind of people here and the countryside around.«

22, Student Photography

Jacket: Lindex
Skirt: Zara
T-Shirt, Stockings & Bag: Vintage
Shoes: H&M

»Helsinki may be small and cosy but you get everything you need here. And I love the architecture!«

37, Artist

T-Shirt & Sweater: H&M
Pants: Wrangler
Shoes: Converse
Scarf: Arabia
Belt: Old Rope

»People here are really down-to earth, and can be quite gruff! But I still like them. But I hate the winters here, they are really hard to deal with. I always travel at this time of year.«

31, Comic-strip artist

Suit: Vintage
Jacket: Terinit
Shoes: Karhu

»You notice the Swedish as well as the Russian influences in the city; that's what makes it so special. I also like the fact that they're not so fashion conscious here. Comfortable and practical is a priority.«

15, Pupil

Shirt: Mum
Jacket: Centro
Scarf: from Egypt
Short: Dickies
Shoes: Ed Hardy
Leggings: Vintage
Bag: Grandma
Hat: Schoolyard
Bike: Jopo

»Everyone knows everyone here, I like that. Also I love Helsinki's architecture.«