Joanna, Hamburg
26, fashion design student
Overall Secondhand Shoes Fornarina
»I study in Antwerp where fashion is a bit wilder than it is here in Hamburg. That suits me more.«
Karola, Hamburg
29, fashion design student
Outfit Vintage
»Hamburg isn’t much of a fashion city. That’s why the urban landscape didn’t really inspire me much during my studies at the fashion campus on Armgartstrasse.«
Daniel, Hamburg
27, fashion designer
Outfit Herr von Eden Shoes Fifth Avenue Shoe Repair
»St. Pauli is a really colourful mix. Even if you're wearing a suit, no one gives you funny looks.«
Braima, Hamburg
66, designer for BSB & stylist
Outfit BSB
»I dress from head to toe in my own designs. That's still what I like best!«
Bent, Hamburg
35, designer for Herr von Eden
Shirt, trousers, jewellery & shoes Herr von Eden Gilet Rick Owens Belt Sibilla Pavenstedt Scarf from India
»Hamburg is consistent. The people here are trying to follow in the footsteps of Jil Sander.«
Hanneli, Hamburg
24, model
Suit & top FKK Boots from the market
»I love the 'casual cool' in Hamburg. People dress casual at the same time as being sexy!«
Sandra, Hamburg
31, co-owner of Bloom
T-shirt H&M Jumper By Malene Birger Trousers Zara Scarf Becksöndergaard Bag Hoss Intropia
»I'd prefer it if Hamburg locals dressed a little bit more individually.«
Thomas, Hamburg
42, manager of an event agency
Suit Drykorn Shirt Boss Trousers H&M Belt Dsquared Shoes Leo Glasses Dolce & Gabbana Hat Stetson Necklace Emporio Armani
»In a way Hamburg is like a large village, but it has a good mix of styles!«
Giorgia and Isabel, Hamburg
Giorgia 28, Isabel 26, both models
Jacket Armani Jeans Trousers Anis Jumper Giorgio Armani Scarf Lanvin Shoes Miu Miu Bag Alexander Wang
Jumper, scarf & boots from the market Jeans Armani Jeans Bag Chanel
»People in Hamburg dress comfortably: we like that!«
Jessica, Hamburg
32, manager at Angelo's
Blouse H&M Trousers Please Shoes Chie Mihara Bracelet DKNY Necklaces Alles aus Liebe by Milla K. & fleamarket
»Combining expensive labels with vintage is really on the increase in Hamburg«
Per, Hamburg
27, sales manager
Shirt Libertine-Libertine Jumper & Blazer Selected Homme Trousers Jack & Jones Shoes From a market in Portugal Glasses Asos
»It's my first time in Hamburg and I think it's great! But I haven't formed an opinion about the local take on fashion yet.«
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