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22, Marketing & Communication at Wesgro

Shirt: Woolworths WW Collection
Pants: Woolworths
Shoes: Malcoms
Belt, Glasses & Bag: Vintage

»I'm a big James Dean fan and I love old school preppiness.«

26, Visual Merchandiser at Vertigo

T-Shirt & Glasses: Vertigo
Shoes: Adidas
Watch: Diesel
Necklace: from Street Market
Shades: from a Friend

»I come originally from Johannesburg, and I've only been here half a year. I think its good that people here have a better sense of style and don't follow every dictate of fashion.«

Rupert 42, Owner of O.live

T-Shirt: Country Road
Pants: Insight
Shoes: High 5
Glasses: Von Zipper

Warren 35, Owner of O.live

T-Shirt, Shoes & Belt: Country Road
Pants: Goat

»There's a good street-fashion scene in Cape Town, but no one really cares about trends.«

33, Shop Manager

T-Shirt: H&M
Pants: Vintage from Vienna
Shoes: Converse

»It may sound absurd, but sometimes I actually miss the winter. I originally come from Vienna and would really like to wear a jacket and coat again.«

24, Photographer

Dress: Phenomenal
Sandals: Zoom
Bag: Vintage

»As it's very warm here, Cape Town has its own style: people like to dress relaxed and casual.«

Nicholas 26, Coffee Roaster

Shirt: Polo Ralph Lauren
Pants: Woolworths
Flip-Flops: Havaianas
Glasses: NHS

Aisha 26, Co-Owner of Superette

Shirt: bluecollarwhitecollar
Pants & Hat: from Old Biscuit Mill Market
Shoes & Necklace: Vintage

»The look here is a bit eccentric, but that's what we like about it.«

Anika 22, Model

Outfit: Zara
Shoes & Bag: Aldo

Alice 25, Model

Outfit: Topshop
Shoes: Zoom
Bag, Bracelet & Ribbon: H&M

»Shopping is not easy in Cape Town. Our favourite brands don't have any stores here. But there are some good local designers!«

22, Electrician

T-Shirt: Aca Joe
Pants: Vertigo
Shoes: Reebok
Glasses: from Market

»I live in Khayelitsha and enjoy shopping at Fabiano on the Canal Walk.«

22, Stylist & Casting Agent

Jeans: Woolworths
Shirt, Bags & Shades: Vintage
Shoes: Converse
Necklace: self-made

»People here are not afraid to try out all kinds of new things!«

28, Stylist at Scar

Dress: Vintage
Shoes: Prime Mart
Earrings: self-made

»It's sometimes quite difficult to find good fashion here, and that's why a lot of people sew their own things. The advantage is that you can develop your own style – and without being influenced much by European trends.«

Pierre 27, Manager Assembly Club

T-shirt: Kings of Leon
Pants: Jay Jay
Boots: Prada
Glasses: Spitfire
Hat: Pringle

Blaise 27, Manager Assembly Club

T-Shirt, Shoes & Necklace: Urban Outfitters
Pants: Cherry Bombs
Glasses: Ray-Ban

»Fashion here is very relaxed – hardly anybody in Cape Town wears highstreet fashion.«

24, IT Supervisor

Dress: Ginger Mary
Flip-Flops: Woolworths
Glasses: Spots Scene
Rings: Foschini

»Some of my friends call me a fashion victim, and they are probably right. At the moment I'm getting Malothi Mothobi, a Cape Town designer, to design dresses for two weddings I'm invited to.«