J’N’C Magazines Website

Christian 26, Designer at BBC

T-Shirt: Ralph Lauren
Cardigan: Vintage
Jeans: Acne
Shoes: Topshop

Victoria 26, Sales Assistant Dover Street Market

Outfit: Vintage

»There are a whole load of great vintage shops here. And you can be in Paris really quickly too, where there are even more great vintage shops.«

26, Assistant Manager Topshop

Jacket: Vintage from Beyond Retro
Shirt & Socks: Topman
Jeans: Cheap Monday
Bag: Vintage from Absolut Vintage
Shoes: Vintage

»London is simply the centre of the universe when it comes to fashion. Everybody can express themselves the way they want – and they do!«

33, Writer

Dress: Zara
Jacket, Bag & Shoes: Vintage

»I've been living here for six years and the city inspires me a new each day!«

34, Chef at Moro

Shirt: Liberty
Suit: Paul & Joe
Tie: Will Mingle
Hat: From Paris
Glasses: Dita
Shoes: Oliver Sweeney

»There are lots of different fashion styles here, which I think is great. The only thing I can't stand seeing anymore are tight trousers.«

30, Fashion Designer Dha-dhi

Jacket: From Stables Market, Camden
Blouse: Labour of Work
Dress: American Apparel
Leggings: Topshop
Brooch: Gift
Ring: Market
Shoes: Alfila

»It's so easy to develop a unique look here. London gives you the opportunities – and the ideal platform for it.«

20, Assistant Fashion Editor

T-Shirt: Vintage
Jacket & Pants: Topshop
Wallet: from India
Shoes: Jeffrey West

»There are people and things here from all over the world – a fantastic mix!«

22, Model

Outfit: Asos by Topshop

»I'm from Paris and I only got here yesterday. In contrast to classical Paris London seems to be a real grunge city. That's makes it really interesting!«

33, Company Director

Cardigan, Hat & Shoes: Comme des Garçons
T-Shirt: Dries van Noten
Pants: Sable Clutch
Necklace & Wallet Chain: Chrome Hearts

»There's a lot of subculture here!«

31, Senior Menswear Designer Ben Sherman

T-Shirt: Topman
Cardigan: Blues Heroes
Jeans: April 77
Glasses: Marc Jacobs
Shoes: Alexander McQueen

»I thought the fashion was quite boring in London for a while, but now people have become more experimental and its really exciting to go out here again!«

29, Fashion Wholesaler at Three Threads

Jacket: Zara
Trousers: Tonite
T-Shirt: American Apparel
Bag: Mimi
Jewellery: Iggy & Loulou
Sandals: Shoemarket NY

»As if the fact that you can get any label in London wasn't enough, even the choice of vintage fashion is unbeatable!«

Asheena 22, Industrial Designer

T-Shirt & Shorts:Topshop
Vest: French Connection
Leather jacket: Pull and Bear
Bag: Mulberry
Sneakers: Dolce & Gabbana

Sam 25, Baker

Pants: Topman
Tanktop: Zara
Vest: Eager Beaver
Belt: Harley Davidson
Bag: Homemade
Runners: Adidas

»In London it’s not about labels, people here represent themselves.«

32, Musician

Shirt: From Stapleford
T-Shirt: American Apparel
Jeans: Nudie
Shoes: Sebago

»I come from New York and I have noticed that people in London present themselves more – in the most diverse of fashions!«