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25, Student Social Pedagogy

Jacket & Shirt: Whyred
Pants: Fifth Avenue Shoe Repair
Shoes: Converse
Watch: Festina
Scarf: American Apparel
Glasses: Vintage
Bag: Fleamarket

»People here still insist on believing that Düsseldorf is a fashion centre. Everything that's trendy and expensive is considered to be fashion.«

45, Goldsmith

Jacket: René Lezard
Pants: Toni Gard
T-Shirt: Zara
Shoes: Hermès

»My wife is from New York and we lived in the US for a long while, but now we're quite happy to be in Flingern. A lot has changed here, especially over the past three years!«

29, Retail saleswoman

Shirt & Pants: American Apparel
Jacket: Brave Soul
Shoes: Bronx
Watch: Calvin Klein
Earrings: Arena CPH
Ring & Bracelet: H&M

»I love to hang out in Flingern as the district is so different to the rest of the city.«

44, Music-Journalist

Shirt: Paul Smith
Cardigan: American Apparel
Pants: J. Lindeberg
Socks: Falke
Shoes: Martin Margiela
Hat: Comme des Garçons

»From a fashion perspective, I think Düsseldorf is pretty boring. Antwerp is more fun in that sense. But there's a tolerant flair, which makes it a nice place to live!«

36, Photographer

Longsleeve: COS
Pants: Levi's
Sweatshirt: Filippa K
Blouson: Zara
Belt: from Milan
Sneakers: Converse
Key chain: Schuhmacher
Bag: Marc Jacobs
Necklace: privat
Watch: Dugena

»There's a lack of women with style in Düsseldorf. In general, fashion-wise, I think that there's a lot of untapped potential here.«

32, Fashion designer

T-Shirt, Necklace & Belt: H&M
Pants: 22/4
Booties: Tack

»The people here are best suited to American Apparel. In Düsseldorf they only take on fashion when it's already been accepted and it's less about who you are than about keeping up appearances.«

43, Goldsmith

Dress: Zara
Jacket: Calypso
Shoes: Godiva

»People here are well dressed but they mainly like to wear things they see in the magazines. I sometimes miss seeing a bit more individuality and people's own ideas.«

22, Student Fashion Design

»In Düsseldorf people like to show what they've got, and many people dress very elegantly. I like that!«

36, Jewellery Designer

Dress: Strenesse
Leggings: American Apparel
Shoes: Vintage

»What I don't like about Düsseldorf is the typical Jades style, which a lot of women here have: a style that looks cheap in my eyes, but it's the very opposite of cheap!«

39, Teacher of languages

Boilersuit: Aldi
T-Shirt: Belgian Army
Pullover: DKNY
Shoes: Converse
Glasses: Alain Mikli

»When you drive over the Rheinknie Bridge you can imagine for a few seconds that you're in Vancouver.«

34, Fashion Designer

Pants & Top: Stre'low
Shoes: Dries van Noten
Ring: Bernd Aldenhoff

»There's a lot of money in Düsseldorf, and a lot of people looking for something special. I'm financially better off here than I would be in Cologne or in Berlin.«

41, Hairdresser

Pants & Shoes: Filippa K
Pullover Zara
Shirt & Belt: Fred Perry

»You can find anything you're looking for here. Usually right where you least expect it.«