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42, Designer

T-shirt Urban Outfitters
Shorts Oxfam
Bag Lalla
Hat Souvenir shop
Glasses Souk in Marrakech

»Marrakech has the most amazing manufacturing facilities.«

32, Restaurant Owner & Designer

Shirt Zara
Shorts Pull and Bear
Shoes Dolce & Gabbana
Bag Self-made, material from the souk
Sunglasses Calvin Klein

»I buy fabrics in Marrakech and design my own pieces with them. The bag here is also one of my designs.«

46, Fashion Designer

Waistcoat, trousers, shoes & bracelet Karim Tassi
T-Shirt Scotch & Soda

»I find Marrakech really inspiring – and it is greatly influenced by other countries. The whole world does pass through here after all!«

32, Nurse

Kaftan Souk in Marrakech
Sandals from a market in France

»In Marrakech you can dress well for small change. This cotton kaftan cost around 15 Euros from the souk. The embroidery is done by hand.«

33, Model
 
Shirt Polo Ralph Lauren
Trousers & shoes from the market
Necklace from Africa
Bracelet Karim Tassi

»I occasionally work in sales for Karim Tassi and have to say that Marrakech is definitely coming along well in terms
of fashion!«

40, PR Manager

T-Shirt Zara
Trousers Chloé
Shoes Havaianas
Bag Lalla

»For me Nouredine Amir, Hassan Hajjaj and Artsi Ifrach are the best designers here!«

25, Financial analyst

Kaftan BCBG Max Azria
Turban UNH
Ankle boots Boutique in Washington

»The souks in Marrakech are an 'open sesame' kind of place for fashion addicts. Scarves, necklaces, dresses, bags, jewellery ... it's all amazing! With unusual one-offs you can easily liven up simple basics.«

30, Gallery Owner

Shirt, trousers & shoes Zara
Watch Diesel
Glasses Alain Afflelou

»Unlike Casablanca and Rabat, Marrakech is a traditional city. Only very few people wear brand-name fashions. That’s why the look here tends to be more casual, and there are hardly any real fashion addicts.«

25, Barkeeper

Tee Zara
Shorts Souk
Flip-flops Havaianas
Necklace Bulgari
Bag David Jones

»I work on the nightlife scene, in the VIP segment. Most of my guests are very stylishly dressed and place a great emphasis on their appearance.«

28, DoP

Shirt Massimo Dutti
Jeans Zara
Shoes Birkenstock

»What you can wear here in Marrakech very much depends on what part of town you’re in. Nevertheless, even quite revealing western clothing is not really taboo, the question is more whether you’d feel comfortable wearing it.«

28, Director

Tee Buzz
Jeans Avant Première
Sneakers Asics

»Marrakech is actually quite liberal when it comes to fashion – the people here wear whatever they like. Personally, I prefer to buy my clothes abroad.«